Plant data & content
Plant knowledge that brings your range to life.
Use expert knowledge. Get content ready faster.
Developed for horticulture
A database of plant information, images and editorial content for the topics that matter in your industry.
Less content to create yourself
Use existing data and media instead of describing, photographing or filming every plant from scratch.
Keep customers informed
Combine plant presentations with useful information and inspiration, turning your range into more than a list of plants.
Four types of content. More possibilities for your range.
Expert knowledge for over 75,000 plant varieties.
Texts and attributes recorded by horticultural specialists provide a sound description of your plants. Individual, search-optimised plant texts support the visibility of your range in 21 languages, including German, French and Italian.
- Over 75,000 varieties
- 21 languages
- API or data export
- Comprehensive plant information and attributes, recorded by specialists and matched to your range.
- Dynamic consideration of hardiness zones in plant information.
- Data for all plant varieties: we agree the requirements for your range and implementation together.
- Connect to your existing systems through an API or a data export.
Over 100,000 garden and plant photos.
Use modern, high-quality photography for your plant content. Our photography team adds new images every day. The photos were produced in recent years and cover current topics, plant groups and categories.
- Over 100,000 photos
- New images daily
- Simple licensing
- Choose plant and garden images by topic, plant group and category.
- Close cooperation with breeders provides a diverse range of specialist photography.
- A simple licensing model without hidden costs provides clarity for the agreed use.
Over 1,000 videos that explain plant care.
Show your customers how to sow, plant and care for their plants. Videos can be linked to your plant range and integrated directly into Cloud Software, adding practical visual guidance to your advice.
- Over 1,000 videos
- Your intro and outro
- Cloud Software integration
- Planting and care instructions and sowing videos matched to your range.
- Individual intros, outros and a watermark in every video reflect your brand.
- We agree the intro, outro and watermark with you before setup.
Over 8,000 articles for your gardening blog.
Connect your plant range with advice and inspiration. Alongside over 8,000 standard articles, individual, unique articles with at least 1,200 words, photos and videos bring your gardening blog to life.
- Over 8,000 articles
- Editorial quality checks
- Annual content planning
- Three-stage creation: editorial work, expert review and search engine optimisation.
- Search-optimised texts support the visibility of your plant topics.
- Annual planning and links between articles and your plant range.
- We agree content, topics and categories with you during setup.
API
Use plant data where you need it.
Our API lets you integrate plant data into your website, webshop or your own application. It gives your team technical access to information that helps your customers choose plants.
01 / Connect
Connect existing systems.
Use plant data in your digital applications without preparing content separately for every channel.
02 / Inform
Make your range easier to understand.
Add useful information for your customers to the plants in your webshop or on your website.
03 / Develop
Build your own solutions.
Use the available data to create new features for advice, search or presentation.
We will clarify the available data, content and usage rights for your project.
Plant photo library
Find the right image for your online shop, website, social media or advertising. Our database offers over 100,000 high-quality garden and plant photos. Search by plants, themes and categories and discover new images every day – from individual varieties to atmospheric garden centre scenes.
Explore plant photos →
Turn data into content for your customers.
Choose content according to its purpose: images for a first impression, plant data for plant information, and articles or videos for advice and inspiration.
Website
Present plant and garden topics through photos, articles and videos, complementing the advice offered by your business.
Explore websitesOnline shop
Enrich plants with suitable data and media so customers can learn more before placing an order.
Explore online shopsDigital plant catalogue
Connect your range to informative content. Together we agree which data and media can be incorporated into your plant presentations.
Explore Cloud SoftwareThe right content for your online presence.
- 01
Discuss your range and needs
Which plant groups would you like to present? Together we identify whether you need data, photos, videos, articles or a combination.
- 02
Agree use and licensing
We establish which content you want to use in which channels and discuss the appropriate licence scope.
- 03
Add content to your online presence
Plant texts connect through an API or data export. Videos integrate directly into Cloud Software. We tailor the technical setup to your website, online shop or plant catalogue.
Your questions about data and content.
What content is your range still missing?
Let’s talk about your plants and the right data and media.