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Customer loyalty & apps

Turn one purchase into the next visit.

Your customer app connects to your point of sale and retail management system. A digital loyalty card, relevant benefits and your loyalty programme connect in-store shopping with your customers’ daily lives – and give them reasons to return.

Discuss customer loyaltyExplore the possibilities
Illustration: a woman shows a digital loyalty card with reward points on her smartphone; an example checkout screen confirms the points have been credited.

More reasons to stay connected.

Reward loyalty

Give customers a reason to return with points, bonuses and individual benefits.

Make messages relevant

Use customer groups and purchasing behaviour to tailor offers and messages to your audience.

Plan activities ahead

Schedule campaigns throughout the year and use automatic triggers for recurring occasions.

Build a loyalty programme around your customers.

Your loyalty card. Always at hand.

The digital loyalty card accompanies your customers on their smartphones. Connecting the app to your point of sale and retail management system brings customer loyalty into your in-store workflows. At checkout, the loyalty card helps assign purchases to customers. The contact overview brings together the associated customer data and sales – the basis for a more personal shopping experience.

  • Always at hand
  • Connected to POS
  • Retail management integration
Illustration: A customer shows a digital loyalty card at a checkout beside an example contact overview.

Benefits that fit your customers.

Reward purchases with bonuses or loyalty points. Define your own collection rules and introduce levels such as Bronze, Silver and Gold. Coupons, rewards, free products, vouchers and prize draws add further incentives.

  • Your collection rules
  • Individual levels
  • Flexible rewards
Illustration: A customer uses an example loyalty programme with earning rules, levels and rewards.

Stay in mind at the right moment.

Create one-off or recurring campaigns for welcome bonuses, birthdays and seasonal offers. Annual planning and triggers based on customer details, purchases or activities support automation. Push notifications and emails bring offers to your customers.

  • Use relevant occasions
  • Plan campaigns
  • Automate messages
Illustration: Example campaign planning on a laptop and a birthday message on a smartphone.

Understand what interests your customers.

Dashboard analyses and statistics help you understand purchasing behaviour. Create customer segments using lists and tailor your offers. Use the information available to keep developing your loyalty programme.

  • Understand purchases
  • Build customer groups
  • Tailor your offers
Illustration: Example customer analysis with buying interests, customer groups and offer planning.

Scan & Go: shopping directly in the app.

Customers scan products on their smartphone at the shelf and review the digital basket and prices. Depending on the setup, they pay in the app or transfer the basket to a staffed checkout or self-checkout using a QR code. We agree the payment flow and integration for your systems.

  1. 01Scan products with a smartphone
  2. 02Review the digital basket and prices
  3. 03Pay in the app or complete checkout using a QR code
Illustration: A customer scans a hydrangea with a smartphone; example app views show a basket and QR handover.

An app that stays useful between purchases.

Add features that suit your range and your audience. Together, we select the modules that fit your offer.

Playful activities

Wheels of fortune, scratch cards and other activities give customers reasons to open the app and take part in your programme.

My pets

Pet profiles provide a basis for individual content, advice and relevant product recommendations for each animal.

My garden

Customers scan plants and save them for locations such as their garden or office, keeping their personal plant collection in the app.

Price scanner

Customers access product information by scanning a barcode or QR code, directly at the product on their own smartphone.

Plant identification

A photo helps identify a plant. Additional care information supports customers in looking after their plants.

Chatbot

Automated customer service is available outside opening hours. We align its content and use with your offer.

Loyalty card and club. Easy to find and use.

The redesigned app brings navigation together and gives the loyalty card and club a clearer structure. Clear icons and content previews help customers find their way. Improved sign-in, preloaded content and enhanced offline use support everyday use. Rating prompts and technical accessibility improvements are also part of the app’s development.

  • Clear navigation
  • Easier sign-in
  • Redesigned loyalty club
Illustration: two smartphones display example app screens with a digital loyalty card and QR code, plus a loyalty club with benefits and news.

Your programme starts with your customers.

  1. 01

    Define goals and customer groups

    Who do you want to reach, and which occasions suit your range? Together, we define the focus of your programme.

  2. 02

    Design rewards and rules

    Choose bonuses, points or levels and define suitable collection rules, rewards and activities.

  3. 03

    Align app and communication

    We agree modules, channels and integrations. Annual planning and insights then help you develop your programme further.

Your questions about customer loyalty & apps.

What brings your customers back?

Let’s create a loyalty programme that fits your range and your customers.

Discuss customer loyalty