Cloud Software
Sell online. Connect customers. Share your content.
Three areas. One digital presence.
Online shop & website
Present your business, showcase your range and enable online purchases for consumers and business customers.
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Customer loyalty & apps
Connect loyalty cards and rewards with POS and retail management – and give customers reasons to return.
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Plant data & content
Show more than a name and a price. Plant data, photos, videos and gardening articles from the Green Solutions database help explain your range and inspire your customers’ gardens.
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Online shop & website
A website that shows your expertise.
Present your business, range and services. A digital product catalogue and gardening content help visitors find their way. Mobile-focused templates make your site easy to use on smartphones and tablets.
- Designed for your industry
- Built for mobile
- Information at any time
Turn your range into a shopping experience.
Customers can discover products and order online in your shop. Plant and product information from the Green Solutions database enriches your listings. You decide which offers are available for collection, delivery or shipping.
- Offer products online
- Use plant knowledge
- Accept orders
A digital catalogue for your business customers.
Growers and plant suppliers present their ranges clearly, for example by plant group, species, size or use. Business customers can find relevant product information and order online outside opening hours. Order history makes previous transactions traceable.
- Structure your range
- Reduce follow-up questions
- Use order history
Fresh content. Without starting from scratch.
Build pages from ready-made elements with Content Designer. Drag content into place, edit text and add your own photos. The new template generation combines this page builder with mobile-focused design and an updated technical foundation.
- Drag and drop
- Your text and photos
- Expand flexibly
Your products. The right route to your customers.
Plants, accessories and bulky goods need different workflows. Choose ordering and delivery options that suit your range and business.
Click & Collect
Order online and collect in store, connecting online shopping with a visit to your business.
Click & Deliver
Customers order online and your business delivers to their homes. Delivery areas and handling follow your offer.
Shipping
Ship suitable products through your shipping workflow, using the online order as the basis for processing.
Dropshipping
Have suitable products delivered directly from the supplier to the customer, with the workflow agreed with participating partners.
Sell gift vouchers online
A personal gift. Redeem online or in store.
Sell vouchers in your online shop and manage them centrally online.
- Manage centrally
- Personalise vouchers
- Connect your POS
Make it personal
Customers choose their own photo, message and amount.
Print or order
Print immediately or order a printed voucher.
Redeem online or in store
Redeem online – or in store with an ERP and POS connection.
Customer loyalty & apps
Your loyalty card. Always at hand.
The digital loyalty card accompanies your customers on their smartphones. Connecting the app to your point of sale and retail management system brings customer loyalty into your in-store workflows. At checkout, the loyalty card helps assign purchases to customers. The contact overview brings together the associated customer data and sales – the basis for a more personal shopping experience.
- Always at hand
- Connected to POS
- Retail management integration
Benefits that fit your customers.
Reward purchases with bonuses or loyalty points. Define your own collection rules and introduce levels such as Bronze, Silver and Gold. Coupons, rewards, free products, vouchers and prize draws add further incentives.
- Your collection rules
- Individual levels
- Flexible rewards
Stay in mind at the right moment.
Create one-off or recurring campaigns for welcome bonuses, birthdays and seasonal offers. Annual planning and triggers based on customer details, purchases or activities support automation. Push notifications and emails bring offers to your customers.
- Use relevant occasions
- Plan campaigns
- Automate messages
Understand what interests your customers.
Dashboard analyses and statistics help you understand purchasing behaviour. Create customer segments using lists and tailor your offers. Use the information available to keep developing your loyalty programme.
- Understand purchases
- Build customer groups
- Tailor your offers
Scan & Go: shopping directly in the app.
Customers scan products on their smartphone at the shelf and review the digital basket and prices. Depending on the setup, they pay in the app or transfer the basket to a staffed checkout or self-checkout using a QR code. We agree the payment flow and integration for your systems.
- 01 · Scan products with a smartphone
- 02 · Review the digital basket and prices
- 03 · Pay in the app or complete checkout using a QR code
An app that stays useful between purchases.
Add features that suit your range and your audience. Together, we select the modules that fit your offer.
Playful activities
Wheels of fortune, scratch cards and other activities give customers reasons to open the app and take part in your programme.
My pets
Pet profiles provide a basis for individual content, advice and relevant product recommendations for each animal.
My garden
Customers scan plants and save them for locations such as their garden or office, keeping their personal plant collection in the app.
Price scanner
Customers access product information by scanning a barcode or QR code, directly at the product on their own smartphone.
Plant identification
A photo helps identify a plant. Additional care information supports customers in looking after their plants.
Chatbot
Automated customer service is available outside opening hours. We align its content and use with your offer.
Plant data & content
Expert knowledge for over 75,000 plant varieties.
Texts and attributes recorded by horticultural specialists provide a sound description of your plants. Individual, search-optimised plant texts support the visibility of your range in 21 languages, including German, French and Italian.
- Over 75,000 varieties
- 21 languages
- API or data export
- Comprehensive plant information and attributes, recorded by specialists and matched to your range.
- Dynamic consideration of hardiness zones in plant information.
- Data for all plant varieties: we agree the requirements for your range and implementation together.
- Connect to your existing systems through an API or a data export.
Over 100,000 garden and plant photos.
Use modern, high-quality photography for your plant content. Our photography team adds new images every day. The photos were produced in recent years and cover current topics, plant groups and categories.
- Over 100,000 photos
- New images daily
- Simple licensing
- Choose plant and garden images by topic, plant group and category.
- Close cooperation with breeders provides a diverse range of specialist photography.
- A simple licensing model without hidden costs provides clarity for the agreed use.
Over 1,000 videos that explain plant care.
Show your customers how to sow, plant and care for their plants. Videos can be linked to your plant range and integrated directly into Cloud Software, adding practical visual guidance to your advice.
- Over 1,000 videos
- Your intro and outro
- Cloud Software integration
- Planting and care instructions and sowing videos matched to your range.
- Individual intros, outros and a watermark in every video reflect your brand.
- We agree the intro, outro and watermark with you before setup.
Over 8,000 articles for your gardening blog.
Connect your plant range with advice and inspiration. Alongside over 8,000 standard articles, individual, unique articles with at least 1,200 words, photos and videos bring your gardening blog to life.
- Over 8,000 articles
- Editorial quality checks
- Annual content planning
- Three-stage creation: editorial work, expert review and search engine optimisation.
- Search-optimised texts support the visibility of your plant topics.
- Annual planning and links between articles and your plant range.
- We agree content, topics and categories with you during setup.
Your chatbot. Here for your customers, around the clock.
Answer customer questions directly on your website or in your online shop, even outside opening hours. The AI-powered chatbot understands naturally phrased questions and supports customers through conversation. Depending on the integration, it can also connect to apps, social media and messaging services. Responses can be personalised using available customer data; we agree the knowledge base and channels for your business.
- Available 24/7
- Natural conversation
- Connect multiple channels
Online and on the shop floor. A shared foundation.
Cloud Software extends websites and online shops with modules for customer contact, media and the sales floor. Choose the elements that fit your business. We agree the feature and interface scope together.
Product information management (PIM)
Manage product information centrally and prepare it for different channels. Use a shared information base for your website, online shop and other digital services to keep product content consistent.
Customer Relationship Management (CRM)
Organise contacts, transactions and customer interests, bringing information together for service, sales and targeted communication.
Digital Asset Management (DAM)
Store, tag and find images, videos and documents centrally. Versions, approvals, roles and licence information support use across multiple channels.
Digital Signage & Printed Signage
Manage display presentations centrally and combine your own media with templates. Create signage in your design with the online assistant and print locally, directly from the shared backend.
Your online shop works with your ERP.
Suitable interfaces can synchronise stock and prices from ERP to the online shop and retrieve orders. We agree which data is transferred and how processing continues for the systems you use.
Your next step starts with your customers.
Choose goals and modules
We start with your customers, range and existing channels, then agree whether to begin with a website, online shop, loyalty or content.
Prepare content and connections
Plan design, content and data flows together. We match licences, product and customer data and connections to retail management and POS to your project.
Launch and develop
Review your presence on desktop, smartphone and tablet. Your team maintains content in the Content Designer and develops campaigns and offers through the seasons.
What role does Cloud Software play?
Cloud Software brings together your digital channels: website, online shop, customer app and content. It complements the operational workflows in business management and POS. The product and customer data exchanged depend on the agreed connections. Explore these tasks in Online shop & website, Customer loyalty & apps and Plant data & content.
Which modules fit your business?
Let’s discuss your digital channels and the next step.